Brainstorming is the starting place of all good ideas. From “What
should we do today?” to “What’s our next company logo going to be?”
brainstorming is what gets you going. And although it’s so important,
sometimes it can be seemingly impossible to think up new ideas. That’s
where this list comes in. These are our favorite brainstorming
techniques. Give them a try next time you have a meeting at work — your
coworkers might just be impressed with your creative approach.
1. Do a SWOT analysis.
If you’re not familiar with this term, SWOT analyses are usually used
by businesses to determine the Strengths, Weaknesses, Opportunities,
and Threats involved in a particular venture. SWOT analyses are helpful
because the categories are predetermined for you, giving you the
opportunity to simply identify all of the aspects of your problem and
put them in one of the four spots.
2. Move to a new location.
That might sound like a pretty lame suggestion, but it really does
help. Sometimes, a new environment can foster new ideas. So next time
you’re having trouble coming up with ideas, gather everyone together and
change venues. If it’s a nice day, go outside. The fresh air will get
everyone’s creative juices flowing.
3. Do anything else.
Seriously. Think about anything other than what you should be
thinking about. Go for a run, take a shower, play a game. Often, we come
up with our best ideas when we’re not even actively thinking about the
problem at hand.
4. Have a rapid-fire round table discussion.
In a meeting, go around the room and have everyone say the first idea
that comes to his or her mind, and then write it down. This puts people
on the spot, which can be uncomfortable at first. However, often the
simplest ideas are the best, and this gives everyone a chance to
contribute without having much time to think about their answers.
5. Keep a notebook on you everywhere.
We often come up with good ideas at the worst possible times. If you
make sure you always have a small notebook and pen or pencil on your
person, you’ll be more able to jot down those good ideas and save them
for when they’re really useful. Many people keep notepads and writing
utensils by their beds, because they often brainstorm in their sleep.
6. Round table writing exercise.
In a meeting, have everyone write down their ideas for a few minutes.
Then trade sheets of paper, and expand on those ideas. This way,
everyone contributes and is brainstorming, so the work doesn’t fall on
one person. This is also a good strategy because with multiple people
working on the same ideas, there are better odds that they’ll be useable
down the road.
7. What would ______ do?
If you need a jolt of inspiration, look to who you admire most. Many
people think of their heroes when facing tough issues. By asking
yourself, “What would ______ do?” you might just find the answer to your
problem.
8. Be someone else.
This exercise involves you trying to look at the problem through the
eyes of another person. Ask yourself how you would approach the issue if
you were a different gender, age, ethnicity, background, in a different
position, etc.
9. Live in another time.
I’ve mentioned several times now that often the simplest answers are
the best. This technique allows you to explore that. Imagine you have
the same issue that you do now, but it’s 100 years in the past. How
would you handle it? Presumably, very differently than you would today.
Use your brainstormed ideas from this exercise and then apply them to
your modern-day situation.
10. Change your budget.
How would you tackle the problem if you had no money? What about if
you had an endless supply of money? Use these ideas as ways to build
upon an idea that fits into your budget in reality.
11. Add on to your ideas.
Compile a list of your best ideas. Expand on each one of them. Write
all of this down and see what ideas seem to be panning out the best.
12. Live in another place.
Think about how you would handle the problem if you lived in another
country or another part of the world. This could drastically change your
mindset, so give it a go! You might be surprised by how well you can
translate your brainstormed ideas to fit your project.
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